Privacy
GameFunnels privacy notice
Last updated 11 November 2026
GameFunnels runs short branded games for online stores. This notice covers two groups of people: shoppers who open a GameFunnels game link, and merchants who join our waitlist or have an account.
If you opened a game link
The store that sent you the link is running a promotion with us. To keep the page consistent for you and to measure the promotion, we collect:
- One cookie (
gf_vid) holding a random id. We store only a peppered hash of it. It is pseudonymous, not anonymous: it lets us recognise the same browser again, but not who you are. It expires after 400 days. - What happened on the page: whether it loaded, whether you played, finished or skipped the game, your score, whether you copied the code or clicked through to the store, and basic technical details such as device type, screen size, the referring website and your country (from our hosting provider).
We do not collect your name, email address, phone number, IP address, precise location, or your Shopify customer or order details. No advertising or third-party tracking scripts run on the page.
Why: to show you the right version of the page, to stop abuse, and to give the store an aggregate report on how the promotion performed. The store sees totals, never individual visitors.
How long: page records are deleted 6 months after the promotion ends. Aggregate totals are kept.
If you buy something, the store's own privacy policy covers that purchase. Each game page links to it.
If you're a merchant
When you join the waitlist we keep your name, work email, store URL and, if you tell us, what you sell. If we set up an account for you, we also keep your business name and a securely hashed password (we never see the password itself), and the launch details you send us, such as discount codes and dates.
Why: to contact you about the beta and to run your campaigns and account. We don't send newsletters from the waitlist, and we never sell or share your details.
How long: until you ask us to delete them, or when we close the waitlist or your account. A login cookie keeps you signed in for up to 14 days.
Where it's stored
Everything runs on Cloudflare's network, which hosts the site and the database.
Your choices
You can clear the cookie in your browser at any time. Merchants can ask us to see, correct or delete their details by contacting GameFunnels at privacy@gamefunnels.co.